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CBER Clark County Tourism Index

The Tourism Index improved for the third month in a row, though up a modest 0.79 percent over last month. The rise in visitor volume explains this strength. Aggressive advertising of value opportunities seems to be working. To be sure, this improvement is modest and has yet to gain enough momentum to curtail the recession, but clearly this is a glimmer of hope for better things to come.

R. Keith Schwer



Line graph: the Clark County Business-Activity Index



Date TOURISM INDEX SEASONALLY ADJUSTED CHANGE PREVIOUS PERIOD* CHANGE YEAR AGO*
April-08 155.58 154.51 -0.81% -4.99%
May-08 155.85 148.17 -4.10% -8.89%
June-08 153.71 154.38 4.19% -2.72%
July-08 154.44 151.51 -1.86% -10.63%
August-08 149.91 148 -2.31% -8.22%
September-08 147.06 150.48 1.68% -7.79%
October-08 142.99 139.65 -7.19% -16.65%
November-08 132.13 138.39 -0.90% -13.49%
December-08 133.53 137.78 -0.44% -15.86%
January-09 131.04 133.27 -3.28% -15.81%
February-09 131.51 137.11 2.88% -14.16%
March-09 147.02 140.76 2.66% -9.64%
April-09 143.16 141.88 0.79% -8.17%

*Seasonally Adjusted Series.
Sources: Nevada State Gaming Control Board; McCarran International Airport; Las Vegas Convention and Visitors Authority.

Development of the CBER Clark County Tourism Index

The CBER Tourism Index for southern Nevada measures overall activity in travel and tourism. Three indicators, weighted equally, comprise the index. These series are McCarran Passengers (enplaned and deplaned), Clark County Gross Gaming Revenue, and Clark County Hotel Occupancy. The base period is January 1995. The series is seasonally adjusted using X-12 adjustment procedures.

Robert Potts

The Center for Business and Economic Research     University of Nevada, Las Vegas
Box 456002, 4505 S. Maryland Parkway     Las Vegas, NV 89154-6002
(702) 895-3191     cber@unlv.nevada.edu