Extreme Takeoffs and Soft Landings

“For 2024, I think steady as she goes in terms of how businesses continue to make rational choices in a world where interest rates and the cost of doing business, the cost of money, stay high for the foreseeable future,” said Andrew Woods, director, UNLV Center for Business & Economic Research. “We’ve been talking about this for over a year and we don’t see a recession.”

Woods expects 2024 to be interesting, especially if interest rates do what they’re supposed to do and cool demand without tipping the economy into a recession. As money and credit conditions become tighter, “We’re going to find out quickly, as Warren Buffet famously said, ‘Who’s swimming naked as the tide goes out.’ We’ll find out which businesses don’t have as sound of books or profitability as they seem to put out there to the public.”

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